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3 Ways to Use Location Data for Marketing

Digital marketers are well-versed in the continuous hustle to get content on the screens of their audience- and there's no shortage of dashboards chock full of data points claiming to make this task easy.

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7 Reasons Why The Link Matters

As a Client Success Manager, I often advise my clients to "begin with the end in mind" when planning their campaign strategy. If you know what you want to have at the end, your link management tool can give you the clarity and insight you need. 

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Client Spotlight: Small Business

Time is a scarce resource for many of us, but it is especially valuable if you’re running your own business online. When you’re spinning multiple plates, and prioritizing future projects, the last thing you need is to waste time wrestling with[...]

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How Flexible Links Helped 3 Companies Avoid Disaster

“The measure of intelligence is the ability to change.”

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What's Lurking in the Dark {Social}?

I recently attended a Grab Bag event at one of my favorite boutiques. It’s always fun to pay a small price for the bag and be surprised by what is in it, especially when you love everything in the store. Surprises aren’t that much fun when your[...]

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301 vs 307 Redirects: How to Choose

What is redirect type and why should I care?

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Auto-Migration: Set Your Links Free

When it comes to choosing a tool to manage your links and analytics, it's very common to focus on other features and view the links as an after-thought. The content and campaign strategy is what matters, right? Until you need to change the[...]

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Client Spotlight: Financial Services

Anyone with any familiarity with highly-regulated industries like financial services: nothing is simple when it comes to moving data around. 

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6 Best Practices for Linking in Social Media Stories

This is a sequel to “Marketing in 10 Seconds: A Digital Marketer’s Intro to Social Media Stories”, which guided our audience through a few best practices when posting stories on Snapchat or Instagram. This post will dive deeper into driving[...]

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Multiple Domains: Are You Doing it Right?

Today we are talking domain management - you have your primary domain, and your branded short domain. When does it make sense to go beyond that? (Note: If you're already confused, start here.) 

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