Abby Nelson

About Abby Nelson

Abby enjoys wearing different hats in the support, product, and marketing realms to ensure that her current and future customers are wowed every day. She enjoys brainstorming solutions that promote strong product growth and also solve real customer pain points. Outside of work, you can find Abby plotting her next travel adventure or posting pictures of her rescue pup Corky on Instagram.

Entries by Abby Nelson

6 Best Practices for Linking in Social Media Stories

This is a sequel to “Marketing in 10 Seconds: A Digital Marketer’s Intro to Social Media Stories”, which guided our audience through a few best practices when posting stories on Snapchat or Instagram. This post will dive deeper into driving[...]

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Marketing in 10 Seconds: A Digital Marketer's Intro to Social Media Stories

STORY VS STORY:

Social media has always been about telling stories. People around the world use social tools to share moments of their lives with their friends, and brands use them to share their best content with their followers. It’s really no[...]

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Prefetching Can Affect Your Click Traffic Stats. Here’s What BudURL is Doing to Help

There's not a ton of information out there about prefetching, a term currently most relevant for marketers in regards to how Facebook is reporting clicks on mobile ads (more on what that means below). Whether or not you've heard of prefetching,[...]
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How to Use UTM Codes

WHY DO YOU NEED TO INCORPORATE UTM CODES INTO YOUR MARKETING STRATEGY?

Most social media marketers are already riding on the Google Analytics bandwagon, but not everyone is correctly tagging and tracking their links using UTM (Urchin Tracking[...]

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