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Link Management Success Story: Coca-Cola and Canadian Packaging Laws

What's the difference between creating shortened links and employing a true link management strategy to manage your data ecosystem? Not getting painted into a corner when an unexpected business challenge arises.

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What is Deep Linking and Why Does It Matter?

Deep linking is bit of a strange term when you first hear it - my response was something akin to "it's a link, but, it goes deeper? Like a page jump?" Really, deep links have existed since you started using the internet, we just haven't called[...]

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#Inbound15 Recap: 4 Takeaways Marketers Can Use Today

Our Hubspot Inbound 2015 recap is here! If you're not familiar with Inbound, it's a small, intimate gathering of 14,000 marketers in Boston with a focus on inbound marketing methodologies. (We kid. It's huge and crazy and we highly recommend it.)

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New Feature Friday: Masked URLs & Expanded API Functions

Thanks to direct requests from BudURL Pro users, the BudURL team is rolling out two new features on the Pro platform to make smart link management even easier.

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AdWords Tips: Round-up

Google AdWords is a fantastic tool for reaching new customers, but it's neither cheap nor simple to set up. Luckily, you can use the BudURL platform to maximize your investment. We've created a blog series of AdWords tips to help you get started,[...]

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AdWords Tips: Landing Page Optimization Best Practices

Custom short URLs work the best when they’re used consistently across all of your marketing channels. In our AdWords tips blog series, we’re demystifying the art of the Pay-Per-Click (PPC) campaign with user-friendly pointers to create[...]

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AdWords Tips: How To Use Short URLs in PPC Campaigns

Custom short URLs work the best when they’re used consistently across all of your marketing channels. In our AdWords tips blog series, we’re demystifying the art of the Pay-Per-Click (PPC) campaign with user-friendly pointers to create[...]

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AdWords Tips: Getting Started With PPC

Custom short URLs work the best when they're used consistently across all of your marketing channels. In our AdWords tips blog series, we're demystifying the art of the Pay-Per-Click (PPC) campaign with user-friendly pointers to create[...]

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How to Approach Omnichannel Marketing

An omnichannel marketing strategy refers to an approach that creates a consistent customer experience across every medium your users may use to engage with your brand. An omnichannel campaign would include messaging that is consistent no matter[...]

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Creating a Personalized Data Ecosystem: Good Data Integration

Flexibility is a central tenet of the BudURL platform: the potential for continuous innovation framed the software from the ground up. To that point, the spectrum of integrations possible with BudURL is only limited by the scope of your[...]

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