6 Best Practices for Linking in Social Media Stories

This is a sequel to “Marketing in 10 Seconds: A Digital Marketer’s Intro to Social Media Stories”, which guided our audience through a few best practices when posting stories on Snapchat or Instagram. This post will dive deeper into driving[...]

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3 Hidden Time-Wasters Lurking in Your Social Media Tool

Your team's social publishing tool has 2 important baseline responsibilities: to publish the right content at the right time and to save your team time when scheduling and posting to social media. We all know that many tool go far beyond that,[...]

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How it Works: Archive & Delete Function

BudURL is built so that managing your entire ecosystem is painless and seamless. The Archive or Delete feature was developed to help users who create links that they don't need forever with an automated self-destruct option. An important[...]

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Add-On Value: 404 Reports

We've all been there: you check on a link you published awhile back and a horror washes over you: it's broken! How long has it been like that? How many people reached the 404 page? It's too late to understand that now, and all you know is you[...]

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How to Use UTM Codes

WHY DO YOU NEED TO INCORPORATE UTM CODES INTO YOUR MARKETING STRATEGY?

Most social media marketers are already riding on the Google Analytics bandwagon, but not everyone is correctly tagging and tracking their links using UTM (Urchin Tracking[...]

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How to Track Insights for Holiday Campaigns

It's go-time for brand marketers - Black Friday and Cyber Monday are just around the corner, and you won't pump the brakes until the sun starts setting on December 24. Every year you're upping the ante for killer holiday campaigns- but do you[...]

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How to Set Up a Branded Short Domain

This is not an article that will help you decide if you need a branded short domain or not. Why? Because you absolutely need one! There's no valid reason not to brand your links and use them to collect valuable insights. Branded short domains**[...]

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How to Use Links in Instagram (The Right Way)

There's no disputing Instagram as a mega-player in digital brand marketing today. Unlike other players though, there exists a very purposeful obstacle for brands: it's difficult to use links in Instagram.

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Omnichannel Campaign Reporting with Labels

Omnichannel marketing is the strategy discussion topic du jour among digital marketers in our circles. We wrote about using smart link management to power an omnichannel campaign right here - in this post, let's talk about reporting.

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Search Even Better with New Filtering Upgrades

Oh, happy day! As part of our continued platform upgrades, we've added 2 new features to the BudURL Pro link manager. Both will allow for more nuanced reporting, and (we hope) make your work just that much easier.

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