How to Use Links in Instagram (The Right Way)

There's no disputing Instagram as a mega-player in digital brand marketing today. Unlike other players though, there exists a very purposeful obstacle for brands: it's difficult to use links in Instagram.

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Omnichannel Campaign Reporting with Labels

Omnichannel marketing is the strategy discussion topic du jour among digital marketers in our circles. We wrote about using smart link management to power an omnichannel campaign right here - in this post, let's talk about reporting.

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Search Even Better with New Filtering Upgrades

Oh, happy day! As part of our continued platform upgrades, we've added 2 new features to the BudURL Pro link manager. Both will allow for more nuanced reporting, and (we hope) make your work just that much easier.

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Meet the New BudURL Pro Interface

You may remember earlier this year that our public website got a new look. The BudURL team is now thrilled to share that the BudURL Pro platform interface has a fresh new upgrade too, and we think you'll love it.

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What is Deep Linking and Why Does It Matter?

Deep linking is bit of a strange term when you first hear it - my response was something akin to "it's a link, but, it goes deeper? Like a page jump?" Really, deep links have existed since you started using the internet, we just haven't called[...]

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#Inbound15 Recap: 4 Takeaways Marketers Can Use Today

Our Hubspot Inbound 2015 recap is here! If you're not familiar with Inbound, it's a small, intimate gathering of 14,000 marketers in Boston with a focus on inbound marketing methodologies. (We kid. It's huge and crazy and we highly recommend it.)

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New Feature Friday: Masked URLs & Expanded API Functions

Thanks to direct requests from BudURL Pro users, the BudURL team is rolling out two new features on the Pro platform to make smart link management even easier.

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How to Approach Omnichannel Marketing

An omnichannel marketing strategy refers to an approach that creates a consistent customer experience across every medium your users may use to engage with your brand. An omnichannel campaign would include messaging that is consistent no matter[...]

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Creating a Personalized Data Ecosystem: Good Data Integration

Flexibility is a central tenet of the BudURL platform: the potential for continuous innovation framed the software from the ground up. To that point, the spectrum of integrations possible with BudURL is only limited by the scope of your[...]

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New Partner Alert: Welcoming Spredfast

Flexibility is a central tenet of the BudURL platform: the potential for continuous innovation framed the software from the ground up. To that point, the spectrum of integrations possible with BudURL is only limited by the scope of your[...]

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