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Referrer Data, Explained: 10 Reasons Why It Doesn't Tell the Whole Story

Data is king – however sometimes trying to resolve your data across several reporting platforms can be a challenge. Part of this equation involves looking at the referrer to determine the source of where your traffic is coming from. If you know[...]

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Not Just for Social Media: How Short Links Can Improve Reporting Across Your Organization

Technology changes rapidly, and keeping your organization up-to-date with the trends feels like a full time job for digital marketers. Although navigating from one software platform to another often looks like a maze, one thing that all SaaS[...]

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Chatbots: How Do They Work and Where Do Links Come In?

Integrating bots into customer care and digital marketing strategy is a hot topic among our clients and integration partners, and we're seeing lots of discussion around when, how and why to utilize them. Links play an important role in any[...]

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Make Your Snaps Count: How to Use Short Links in Snapchat

Snapchat unveiled a long-awaited new feature in July 2017. Users can now add a link to their snapchats with the touch of a button. This update is critical for brands and influencers looking to track user engagement with their snaps.

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The Real Cost of Free, Part 2: You Get What You Pay For

Using a free tool to generate links to your content seems convenient in the short term, but it's not a good practice for businesses looking to stay competitive and savvy towards the future of marketing. Click here to read Part 1 of this series

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Best Practices for Short URL Structure

Implementing short URLs into your marketing strategy is a great first step towards unlocking data insights! Next, establish a consistent structure that works well for your audience and your team. Read on for 7 tips from the link management pros[...]

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4 Essential Rules of Linking

It's probably a given that here at BudURL, we believe the link matters. But hey, we can talk about best practices and advanced strategies all day and still see some of the world's greatest brands making the most basic of mistakes when it comes to[...]

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7 Ways to Save Time at Work with BudURL

There are many reasons why people begin using BudURL. While most folks come to us for advanced security or analytics, some of our most attractive attributes are features that help our users save time out of their busy work days. 
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Collision Conference 2017 Recap: A Melting Pot of Innovation

The BudURL team is back in the office after an action-packed week in New Orleans at Collision 2017. We were chosen as a Beta Startup exhibitor- meaning BudURL is a later stage startup with a more mature model. (As opposed to the brand new,[...]
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5 Link Security Best Practices for Financial Services

Financial services companies invest enormous amounts of manpower, energy, and financial resources into their content assets. Unfortunately, organizations that haven’t learned the ins and outs of link management often use weak, insecure links to[...]

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