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Developer Chat: 5 Popular Ways to Use the BudURL API

BudURL is built to be molded by smart marketers and developers into the ideal tool for their organizations. The API is open, robust and RESTful. In our BudURL for Developers blog series, we'll highlight tips and tricks to use the API to integrate your BudURL insights seamlessly into your organization's ecosystem. 

The BudURL API is a great way for developers to open the platform door in a way that allows others to benefit from BudURL, without necessarily needing extensive training, knowledge, or even an account. It’s a powerful option that allows companies to integrate BudURL directly into their existing processes and business needs.

With an ongoing expansion of API capabilities, we’ve compiled the top 5 most popular API calls and are taking a look into what companies are actually doing with them.

  1. Shorten a URL anywhere, from anyone, anytime.
    Often times companies want only their branded domains being used and shared on social and beyond, however they want to control access to data and advanced analytics. To satisfy all needs, the development team will build a widget that uses the link shortener API call, allowing the widget to be placed on a page where anyone in the company can go to shorten a link.

  2. Expand shortlinks without increasing click count.
    You know the short URL, but not the long and don’t want to click because you don’t want to skew the clicks. With the API you can quickly and easily expand any link.

  3. Delete/Archive links without ever visiting BudURL.
    For example, when you're running a campaign with a finite end date, you can use the API to delete or archive the links at campaign end without ever having to revisit it. If you choose to archive the link, your stats will remain intact but no longer collect, while your links redirect to your home page. Deleting the links removes your stats and the redirect permanently. 

  4. Custom reports the way you want and need.
    Ability to create a custom report at your desired frequency without ever having to log into BudURL. For example, a sales rep is asking for performance counts for last week - they want it weekly, so you write a script that automatically does that by using the domain links history API call. Or perhaps you have stakeholders who need to see reports but they don’t want or need accounts to login to BudURL to view the reports. With this API call, it is flexible enough to create those stakeholders whatever type of reporting they want. This is great for agencies!

  5. Monitor clicks in real-time.
    Using the "click count by domain for date range" API call, you can view your stats in real-time. This could be beneficial if you have a big campaign running and there is a lot of interest on performance. You could pull this stat in and display it on the projectors in the office so the whole team can view and monitor.

Want to submit a request for an API code example? Want to view the complete BudURL API documentation? Visit our API page!


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