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Make Your Snaps Count: How to Use Short Links in Snapchat

Snapchat unveiled a long-awaited new feature in July 2017. Users can now add a link to their snapchats with the touch of a button. This update is critical for brands and influencers looking to track user engagement with their snaps.

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How Flexible Links Helped 3 Companies Avoid Disaster

“The measure of intelligence is the ability to change.”

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What's Lurking in the Dark {Social}?

I recently attended a Grab Bag event at one of my favorite boutiques. It’s always fun to pay a small price for the bag and be surprised by what is in it, especially when you love everything in the store. Surprises aren’t that much fun when your[...]

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6 Best Practices for Linking in Social Media Stories

This is a sequel to “Marketing in 10 Seconds: A Digital Marketer’s Intro to Social Media Stories”, which guided our audience through a few best practices when posting stories on Snapchat or Instagram. This post will dive deeper into driving[...]

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Marketing in 10 Seconds: A Digital Marketer's Intro to Social Media Stories

STORY VS STORY:

Social media has always been about telling stories. People around the world use social tools to share moments of their lives with their friends, and brands use them to share their best content with their followers. It’s really no[...]

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3 Hidden Time-Wasters Lurking in Your Social Media Tool

Your team's social publishing tool has 2 important baseline responsibilities: to publish the right content at the right time and to save your team time when scheduling and posting to social media. We all know that many tool go far beyond that,[...]

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Prefetching Can Affect Your Click Traffic Stats. Here’s What BudURL is Doing to Help

There's not a ton of information out there about prefetching, a term currently most relevant for marketers in regards to how Facebook is reporting clicks on mobile ads (more on what that means below). Whether or not you've heard of prefetching,[...]
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